How Logo Colors Can Improve Your Brand
It is important that businesses do branding. It is the way that they can reach out to their customers and tell them their beliefs. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. Is there anything that will make your logo stand out? What colors make an attractive and enticing logo?
There is such a thing as the psychology of colors. It is the way people feel and think when they see a specific color. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. Colors have an effect on what we think. Each color speaks to us differently. The philosophy of your brand is communicated when you use certain colors in your logo.
Questions about your business should be asked before creating your logo. Is your market targeting males or females? Do you have a trendy or classy brand? Is your target market a certain age group? Are you serving high-end customers or middle-class ones? These questions help your business create a logo that truly speaks to your audience. This can help give you a solid brand.
You get different emotions when you see different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. Each color will have a different thing to say to use. Below are some of these colors and how it makes us feel and think.
Warm and cool colors are the two categories of color. Let’s look at the warm colors first.
If you use red, then you are attracting male audiences. Fire and passion is evoked from the color red. It is a color of urgency and it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.
With orange, you get a friendly, playful color. It is a color of energy. It has a great effect on children.
Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. Too much yellow is distracting, so make sure to mix it with other colors for balance.
The cool colors are given below.
The most popular logo color is blue. It represents tranquility, peace, and maturity. With the color blue, your brand will look trustworthy.
It is ideal to use the color green for outdoors. With green, newness is conveyed. Peace and a desire to promote growth in our lives is evoked if you use the color green.
Purple conveys luxury. It can be mysterious but it is grand and distinguished.
Its earthy and tough-guy persona makes brown attractive to male audiences.
Black and white is in their own category. You get a powerful logo if you combine black and white with other colors.